SUBSTANCE CITY

Soon buy the latest Substance Apparel and Accessories right here. Also check the extensive music mixes.

Custom Designs

Style Variations Powered by the street

Cutting Edge Underground Fashion

Substance is a project which has been around in various formats for over 20 years.

It was started in 2000 to produce dance music events of the highest quality. A great deal of work was done with the agents of the DJ’s in question with Chris and Mark making numerous trips to New York city. Following meetings with Ashley and Jimmy van M in Toronto, Substance was able to secure bookings for the likes of Dave Seaman, Steve Lawler, Danny Howells, Nick Warren, Jimmy van M himself, Sasha and John Digweed to name but a few.

Substance also helped put Max Graham on the world stage as he along with the other DJ’s would play alongside Ashley at the stunning dance music venue that was Meow, located down on Lakeshore Boulevard West near the Gardiner Expressway ramp.

Substance left its mark on Toronto’s underground music scene as we only put on about a dozen gigs and retired. To the attendees of the parties, there is an air of mystique about the brand as not many people know who was behind it yet there was never a let-up in the quality of the parties as all the thousands of attendees can attest.

Substance has now turned its attention to the brand at large incorporating music and events possibly in association with Better Days but now fashion including accessories, apparel, clothing and the launch of a brand of urban streetwear suited for anyone to wear. With unisex, male and female lines being developed including t-shirts, hoodies, socks and hats inspired by people of substance and the iconic, simple Substance logo.